harry media homework

media assignment:






In this Assignment, I will be discussing the purpose of music videos for Artists promoting there song or album which could be indie label trying to bring across their own image or  new artists that are trying to be recognise and develop on the media, in addition I will be explaining how  music videos can help to promote films, television programmes by doing a synergy.

Majority of music videos are consumed on You-Tube which was created in 2005 which is an internet website, statics show that music videos viewers from 2012 have increased from 1,000 billon to 1,500 billion in 2017 which displays that You-Tube is identifies as where most videos are watch but also is increasing in its viewers each year. According from MIDI Research 

1981 the first music channel was established which was named MTV later on that day the first music video came out which was called video killed the radio stars by the Buggles ,  which that started  how people started consuming music videos, compared to now music videos are streamed on internet websites like vimeo or billboards which shows that in comparison to 2018 music video were watched on tv more rather than the internet. which according to brandwatch.com 6 out of 10 people prefer online video platforms compared to live tv.

Music video increase income for record companies by giving the audience motivation to go and see the artist live meanwhile promoting themselves by getting known ,  which this allows the Artist to gain income from festival lines and concerts including the production company and the broadcast companies, which in the end leads to the ablum sales increasing, A example of an Artist is Michael Jackson  who first song thriller earned him 500 million in sales.

Music videos are used to promote songs as people are visual medium(something that is view to get its intended effect you-tube which is a popular internet website that audience use to listen to music. this all promotes the song as aide range of people get to know about it, which leads on to Artist selling  more CDS,DVDS and downloads increase their money. In addition music videos allows the audience to understand what the words/song is about by visualising it, for example gang man style which got 3.2million views on you-tube.

music videos are used to promote songs as people are visual medium( something that is view to get its intended effect) for example you-tube which is a popular internet website that audience use to listen to music. this all promotes the song as wide range of people get to know about, which leads on to artist selling CDS,DVDS and downloads increase their money. in addition music video allows the audience to understand what the words/songs is about by visualising it, for example gang man style which got 3.2 million view on YouTube.

Music videos are used to promote an album as they can be shown on social websites like Facebook, snapchat, Instagram and twitter which this allows people to see and share leading it to be world wide. which this allows the artist album to get more sales and income. In addition music video make the fans see what there album is going to be like and the artist is trying promote themselves to us.


Music videos are used to promote  new Artist by giving a overall image to the public of the type of music that they are trying to sell also to appeal a certain type of audience so they get sells. music video also help new artist to get well known on internet as music videos are uploaded on platform like you- tube which is wide. for example Adele which makes song to do what is going on her life for example hello which were her way of aplogsing for something she has done probably in her life.

Music videos are used to promote a synergy with  another media sector  as  in the music video it draws in the fans of actor or actress, but also the fans of the artist which make it a wide range of people getting it more sells. also it is a way for people who have watch the trailer who is interested into the film to see clips of the movie of how it gonna be encourging them to watch the movie in the cinema for example fifty shades of freed done a synergy with Liam payne , Rita ora for you.






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